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How Social Media Influences Shopping Behavior of Millennials

How Social Media Influences Shopping Behavior of Millennials The generation of millennials is different – more than 70% of those born between 1980 and early 2000s are active on social networks. Millennials grew up in a technological boom and use social networks not only to read news and chat but also to be updated with […]

How to Create a Successful Online Store

How to Create a Successful Online Store Today, it’s easier than ever to launch an online store. However, the whole process of creating a successful e-shop is a challenge. Today’s customer has access to a global e-marketplace, which is full of options. You need to stand out in a crowd of competitors during every stage of […]

6 Tips to Reduce Shopping Cart Abandonment

6 Tips to Reduce Shopping Cart Abandonment Almost 70 % of online shoppers don’t complete their purchase. The number of cart abandonments is increasing and becoming one of the most serious problems for online retailers. There are many reasons why people don’t complete their purchasing journey. We will discuss the reasons and give you tips […]

Top eCommerce Trends that are dominating in 2017

Staying updated with trends in eCommerce is the only way to stay ahead of your competitors. The most dominating trends in 2017 are discussed below. Mobile optimization There are 2.3 billion smartphone users in the world. As phones become more powerful and frequent people are buying on their phones more than ever. By the end of […]

The Importance of Online Reviews

The Importance of Online Reviews Every company needs an outside view. You can communicate customer satisfaction with a purchase through an email. But more often you are going to identify the purchase experience through online reviews. And you should be prepared that other buyers will read them as well. Online reviews have become very popular among […]

Positive Customer Service Communication

Positive Customer Service Communication Communication with customers is a cornerstone of every successful business. Every situation requires different actions, but you should always keep in mind that the thing you want to achieve is a satisfied customer. You have several ways to make your customer more relaxed and pleased – by providing great return policy, offering discounts […]

The Perfect Return Policy

The Perfect Return Policy Even though the online shopping is becoming more popular, customers still feel the risk of returning goods. 2/3 of buyers read terms and conditions before confirming the order. The terms and conditions should be a simple document that is easy for your customer to understand. According to many studies, a good […]

How to Write Message Templates which Don’t Make You Sound Like a Robot

How to Write Message Templates which Don’t Make You Sound Like a Robot More than 70% of customers prefer email communication while buying things online. If they don’t get a quick response, they will switch to another e-shop. It is almost impossible to write manually to every customer. You have to think about every single email […]

5 Reasons Why Customer Feedback Matters

5 Reasons Why Customer Feedback Matters Customer feedback is a guide on how to improve your business. It can help you increase your sales and you’ll be able to address the customer’s needs. If a customer provides feedback, it means that he is willing to spend some time to give you a tip how you […]

Pavlína Louženská: Customer aftercare service as a key to success.

Pavlína Louženská: Customer aftercare service as a key to success. It is not easy to stand out from a crowd of competitors, especially when you consider how big the eCommerce market is. A key is to concentrate on the customer needs and provide them a perfect sales and aftercare service. According to Pavlína Louženská from […]