2. October 2025
12. September 2025
11. June 2025
14. May 2025
19. December 2023
Transactional emails (or “transacts”) are messages customers receive in connection with their orders. When a customer places an order, they expect confirmation that everything went smoothly. They want to know their payment was received and when the package is on its way. These are not marketing messages — they’re essential communications customers rely on to stay informed and confident throughout the shopping journey.
Examples include:
Emails Triggered by Order Creation |
Emails Triggered by Payment Status Changes |
Emails Triggered by Fulfillment Status Changes |
Shipment-Related Emails |
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This marks the next step in the evolution of Retino Tracking. Until now, Retino Tracking has sent emails only related to shipments — updates about the movement of the package between the carrier and the customer.
Now, this functionality is being extended to cover entire orders. Customers will receive a complete overview — from order confirmation to package delivery — all in a consistent visual style, unified communication tone, and with full analytics available in one place.
This gives you full control over the entire customer journey — from the moment an order is placed to successful delivery.
Transactional emails in Retino are not just another set of notifications — they unify communication between the online store and the carrier in one place.
You get:
Each email links directly to the Track & Trace page embedded in your online store, where customers can see the current status of their order or shipment. This reduces the number of inquiries to customer support and creates a smoother post-purchase experience.
We’ve put great care into the design and technology behind transactional emails. They feature a modern, fully responsive layout. With our drag-and-drop editor, you can easily adjust text, colors, and buttons to perfectly match your brand.
We’re introducing a new, enhanced email editor in Retino Tracking that allows you to customize templates effortlessly — so they fit your brand identity down to the last detail.
The editor is powered by artificial intelligence, which helps you fine-tune both text and design. You can even upload a screenshot of an email you like, and then simply adjust the individual elements. This gives you full control over your emails — without tedious coding or graphic design work.
This new feature is being gradually rolled out to selected accounts as part of the testing phase.
Join the waitlist and be among the first to try it for free — and start sending emails that truly stand out.
To send emails about order status updates, we need to receive updates instantly. That’s why we’ve improved order synchronization to happen in real time.
If you use Shoptet, Shopify, or Upgates, activating transactional emails is simple — we integrate order webhooks for these platforms.
Do you have a custom online store solution? Integration can be done via our new Orders API — a detailed guide for your developers is available in the documentation.
In recent years, the focus on post-purchase care has grown — customers care not only about delivery speed but also about the quality of information they receive during their shopping journey. Retino helps online stores professionalize and automate this part of their communication.
Activate by November 30, 2025, and get transactional emails free for one year. For new accounts registered after December 1, 2025, the service will cost 0.05 CZK (0,002 EUR) per sent email. Try Retino Tracking’s transactional emails and provide your customers with communication that builds trust.
